Failing Every Day

I have been reading a lot of James Altucher lately. One of the things I admire is his incredible ability to ship. He has written 17 books, blogs constantly and is a prodigious podcaster. I started with Choose Yourself which was packed with remarkable insights and resonates with me both as a writer and consultant. This led me to follow his blog and look into his other books. Not everything he writes is brilliant, but he will unearth a smart idea in almost every post. His most recent book, Reinvent Yourself, is a wide ranging assortment of blog posts, learnings from podcast interviews and his takes on insights from big thinkers, all stitched together under the theme of reinvention. While not as powerful as Choose Yourself it is loaded with nuggets of wisdom.

What’s remarkable about James is his perpetual curiosity and his desire to ship constantly. Like Seth Godin he publishes something every single day. He does a new podcast every week and ships a new book as soon as the ink on the previous one dries. That’s how he succeeds. He is indefatigable and constantly reiterates his formula for success. He never stops throwing something new at the wall.

I succeeded in creating a daily writing habit. Over the past two years I have written at least 750 words per day totaling nearly 600,000 words, missing only one day out of the last 724. What I fail to do is ship. I write, but I don’t publish. The missing step is the step that will take me forward. I need to share my writing, but I don’t. I am the tree falling in the woods with nobody there to hear it, thus I don’t make a sound.

By chance I inadvertently published a very raw post in draft form a few weeks back. Mortified, I scrambled to reverse the mistake. I deleted it on WordPress, but also trashed the automatic notifications on LinkedIn, Twitter, Facebook and Tumblr. The one thing I neglected was the email sent to those who follow my blog. My good buddy Marsh Gooch (who writes a terrific music blog) received the email and liked what he read. He asked me what happened because wanted to like the post, but it had disappeared. He said the post was “thoughtful.”

“I thought your goal for this year is publish. Then publish!” were his other blunt sentiments.

Seth Godin says not shipping is failure. James Altucher posts every single day and brags of writing 1000 words daily. Then there is me. WIth 130 drafts waiting to be set free I am holding onto 130 failures. Failure to communicate. Failure to share. Failure to ship. Failure.

So here is my revised resolution. I worry that good intentions will amount to nothing if I don’t tell anyone, so I will declare it here. I will ship one post every day in February. This will be 28 successes. The real success will be a new habit of shipping, not just in February, but March, April and beyond

The power of habit is an amazing thing. Three years ago I only thought about writing. I rarely exercised. Somehow I reached a tipping point with both of these and created strong habits. It was a combination of willpower, momentum and desire. I found time every day to write. I made time to exercise. Now I can;t imagine not exercising or writing.

So I’ve got 28 days where I must ship a new blog post daily. Let’s see where the next four weeks take me. I look forward to any feedback or advice you may have. See you at the end of the month and thank you for reading.