Social TV Grows Up and Gets Real

Here’s a somewhat tongue in cheek piece I wrote about the state of Social TV for Weber Shandwick’s new platform, Media Decoded, exploring where media intersects with commerce, marketing, creativity, and tech. Once upon a time, success in television news marketing was relatively easy. Every November, February and May you bought a couple billboards, some radio spots,Continue reading “Social TV Grows Up and Gets Real”

A Few Thoughts on the Social TV NYC Meetup

A few years ago I signed up to attend the Social TV NYC Meetup. It was right around the time that Social TV was really taking off. Twitter and Facebook were blowing up. Tunerfish, GetGlue and Miso were all jumping into the second screen check-in space. Every broadcast and cable marketer saw the opportunity toContinue reading “A Few Thoughts on the Social TV NYC Meetup”