Social TV Grows Up and Gets Real

Here’s a somewhat tongue in cheek piece I wrote about the state of Social TV for Weber Shandwick’s new platform, Media Decoded, exploring where media intersects with commerce, marketing, creativity, and tech.

broken television social tv

Once upon a time, success in television news marketing was relatively easy. Every November, February and May you bought a couple billboards, some radio spots, maybe some TV Guide ads (yes, kids, your parents used to need a magazine to watch TV), clapped your hands together three times and let the ratings pour in. Broadcast and cable were printing money, and it was good.

You can read the rest here at Media Decoded.

Header photo by Flickr user Quinn Dombrowski, licensed under Creative Commons

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