Social TV Grows Up and Gets Real

Here’s a somewhat tongue in cheek piece I wrote about the state of Social TV for Weber Shandwick’s new platform, Media Decoded, exploring where media intersects with commerce, marketing, creativity, and tech.

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Once upon a time, success in television news marketing was relatively easy. Every November, February and May you bought a couple billboards, some radio spots, maybe some TV Guide ads (yes, kids, your parents used to need a magazine to watch TV), clapped your hands together three times and let the ratings pour in. Broadcast and cable were printing money, and it was good.

You can read the rest here at Media Decoded.

Header photo by Flickr user Quinn Dombrowski, licensed under Creative Commons

Switch – A Tinder For Jobs

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Swipe left for NO. Swipe right for YES. If the feeling is mutual, connect and reveal your identity. No, it’s not online dating. It’s the future of job search: anonymous, simple and mobile.

Finding a job is hard work. The journey can be incredibly frustrating and time consuming. From discovering opportunities through the application process to finally interviewing, it is a long and winding road. One company wants to change all that. The recently launched Switch app is truly a Tinder for jobs. They aim to take the pain out of the search and connect the right people to the right jobs.

I spoke to Co-Founder Brett Martin and wrote about Switch. You can read the rest here at AOL Jobs.

Better Job Search Through Technology

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It’s hard to believe that there was a time before LinkedIn, Google or even email. How on earth did people find opportunities back in the Dark Ages of job search? It’s a terrifying thought, but MindFlash has done the hard work and uncovered the long-forgotten secrets of pre-millennium job hunting in Western Civilizations’s Historical Guide to the Job Search. Letters, phone calls, classified ads. The horror…the horror!

I wrote about the Latest Job Hunting Apps, Tools and Tech for AOL Jobs right here.

LinkedIn Doubles Down On Apps

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As the world goes mobile, LinkedIn wants to corner the market on mobile job search and career management. Their strategy ensures that no matter where you are, “opportunity is always within reach.” As a result they’ve doubled down on apps, aggressively launching several new apps and reimagining the existing ones over the last several months. I wrote for AOL Jobs about how your job search just went mobile.

Weekly Roundup: All In On LinkedIn

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LinkedIn is your resume, cover letter, online portfolio, professional social network, blog, business card and more all rolled into one. More than 300 million people use LinkedIn and it keeps expanding in size, power and influence. If you’re not making the most of what the site has to offer, you are missing a massive opportunity to grow your network and forward your career. Here are 43 Tips To Supercharge Your Profile that I wrote about at AOL Jobs.

Weekly Roundup: Get Social With Job Search, Part 2

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How to build a powerful online brand that will get you noticed, grow your network, drive conversations and lead to opportunities. I wrote about social media and job search at AOL Jobs.

Weekly Roundup: Get Social With Job Search

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One of the most powerful tools in your job search arsenal is your social media presence. Sure, you’re probably on LinkedIn as well as Facebook, but what about Twitter, Google+, Instagram, Pinterest and more? While not every social platform may be right for you, it is important to understand the basics of how each one works and how they can impact your job search, positively and negatively. I wrote about how social media can make or break your job search (and even your career) over at AOL Jobs. 

The Weekly Countdown: 5 Articles To Inspire All Job Seekers (Week 4)

High five

Check out five great pieces of career advice I found this week in Week 4 of a new column I am writing for AOL Jobs.

A Few Thoughts on the Social TV NYC Meetup

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A few years ago I signed up to attend the Social TV NYC Meetup. It was right around the time that Social TV was really taking off. Twitter and Facebook were blowing up. Tunerfish, GetGlue and Miso were all jumping into the second screen check-in space. Every broadcast and cable marketer saw the opportunity to boost conversation and hopefully ratings. It was an exciting time to be a TV marketer.

The first gathering I attended was terrific, with everything that you want in a meetup. Great presentations. Great people. And snacks! I eagerly signed up for the next one only to show up and be greeted by a sign on the door that the meetup was cancelled. After that I never heard another word until I got an email last June saying the group would be shut down without an organizer.

Damn, I liked that meetup. So I reached out to the one person I know who knows everyone in the social TV universe, Natan Edelsburg of Lost Remote and Sawhorse Media, and said, “Let’s do this.”

Within a couple of weeks we had our first meetup. About 25 people showed up at Sawhorse early on a Thursday morning in July to talk social TV and eat bagels. It was great and Natan and I knew we had stumbled on something special. Nobody shows up at 8am in New York unless they are passionate about a topic and want to connect with others just as enthusiastic.

In August we invited our first guest speaker, Don Steele from Comedy Central. Kelle Rozell from truTV joined us in September, followed by Ryan Osborn of NBC News in October. David Beck from Univision took the hot seat in November and JP Lespinasse from BET finished off 2013.

What was remarkable about all these guests is how candid and insightful they were on the challenges, strategies, tactics and rewards of handling social for a broadcast or cable network. The informal structure of the group allows for a free flowing conversation that has everyone involved and fully engaged.

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Social TV has come a long way in a few short years and 2014 will be even bigger. Just this week GetGlue relaunched as tvtag, Yahoo put IntoNow out to pasture and Viggle acquired Dijit. Hold on folks, this year will be interesting.

I posed a few questions to some of our past guests about what mattered in 2013 and what’s ahead for 2014.

1. What was the most important advancement in Social TV for 2013?

RYAN OSBORN (NBC News)  To me, 2013 was the year that video producers moved beyond the shiny new toys of platforms and realized that at the core of any “social TV” strategy is good content. No one cares about a hashtag or a GIF if the story and media in its original form is not compelling.

KELLE ROZELL (truTV)  Tough question. The Nielsen causal report linking Twitter to driving ratings and ultimately creating a Nielsen Twitter TV Rating. Hopefully these numbers will help with monetization in the near future.

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JP LESPINASSE (BET Networks)  SEEiT – ability to discover shows/tweets on digital, then take an action that directly affects your TV screen is transformative for #socialtv.

2. What is the biggest challenge when it comes to your brand and Social TV?

RYAN  Particularly in news, our brands are built on trust and a promise to our users that we take very seriously. Any social experience that we create meets a very high editorial standard that we are committed to upholding across platforms.

KELLE  Getting company-wide support. Education on the value of social is key, but not everyone understands it. Building an infrastructure even down to the Network Operations level has also been a challenge, but all parties are on board to breakdown the firewalls for 2014.

JP  Data. Sifting through it, making sense of it, making actionable plans based on it and resourcing. How do you staff social? Where does it live in the firm? How best to ensure it permeates the organization.

3. What do you predict will be a Social TV game changer in 2014?

RYAN  The biggest game changer is going to come from TV producers that experiment, but most importantly have the patience to play the long game in a very complex ecosystem. So many producers announce “social TV” products built by outside vendors that don’t scale and are gone by the time you’ve finished reading the press release. I’m most excited when I talk to innovators like the CTO of Zeebox, Anthony Rose, who has a vision for a real platform that aims to become a utility or when I see Comcast’s vision for an initiative like SEEiT. I think those are the initiatives to watch.

KELLE   Can I get back to you on this?

JP  2014 – Not sure. I know this though, 14 is mobile’s year to shine and with the vast majority of social happening there – outputs of this shift will impact #socialtv in a meaningful way. Your mobile will be your default credit card, your remote control and has already become the primary recommendation engine. Someone will make a mobile sumthin’ – and it will have HUGE social TV. implications. I’m just not sure what it’ll be…yet.

Tomorrow, we kick off 2014 with Jenny McCoy from IFC. It starts early, but the bagels are fresh and the coffee is hot. Join us!

What’s New In What Color Is Your Parachute?

What Color is Your Parachute 2014

Still Looking Good After 44 Years

Is the definitive book on job search still relevant in 2014? I wrote about Richard N. Bolles’ iconic book on job search and career change for AOL Jobs