Back in 2006 when my son was 3, I realized how profoundly different his relationship with media would be than mine. His favorite show was on TV, DVR, iPod, DVD, cellphone, online and even on VHS for the VCR at a remote summer house. He could watch it whenever and wherever he wanted without commercials.
Yes, Little Bear was everywhere!
Fast forward to today and I have noticed something even more compelling. My kids haven’t turned the TV on in weeks. Yes, they don’t watch television, but they watch plenty of content. They are almost in complete control of their media diets and they avoid commercials at all costs.
My daughter is 7 and she consumed a fairly high percentage of the billion hours streamed on Netflix in June. She has appropriated one of my iPads and is usually found in her room or sprawled on the couch enjoying hours of commercial-free shows.
My 9 year old son is glued to YouTube and he can skip pre-rolls and delete InVideo Ad Overlays like a pro. While he can’t quite keep up with the 48 hours of video uploaded every minute he is giving it a good go.
Yesterday GigaOm announced an e-book called Cut the Cord: All You Need to Know to Drop Cable.. I might spend the $4.99 to shake my last bit of cable addiction, but I think Little Bear and my kids already beat them to it.